2009-09-25T03:02:00.000-07:00

Why You MUST optimize your website ?

Well, you need not; IF you are NOT keen to make money from your website !

Kindly Consider the following Statistics:

	Search is the second most popular activity online only next to email
	The #1 way people find new websites online is through Search Engines
	That 4 out of every 5 Internet users say they use a Search Engine daily
	80% of all search engine users stop looking for a site after 30 Results.
	Up to 85% of all users discover web sites via search engine queries.
	Up to 85% of all users discover web sites via search engine queries.
	80-90% of Internet users rely on search engines to find websites.

There are more than 1 BILLION who use internet and over 90% of them use Search engines to find the products/services/information they are seeking to purchase.
Now our concern is how to grab our maximum share of this enormous traffic sent by search engines
It is our duty to present you with both sides of the most commonly adopted methods of web site promotion viz: Search Engine Optimization (SEO) and Pay Per Click (PPC)

Advantages of Search Engine Optimization :

	SEO in the long term is more cost effective- as time passes cost reduces. With PPC cost can only go up.
	SEO provides incredible ROI. (PPC bids are expensive, but SEO in the long run brings a steady flow of traffic without too much cost)
	SEO can lasts for years. Many sites do well several years after they’ve made the investment in the site with a good SEO. PPC on the other hand disappears the second you stop bidding on results.
	SEO has a better chance of delivering return customers. SEO is more about what the customer is looking for. PPC is more about what the company thinks the market wants.
	SEO puts the Web site owner in the drivers seat- PPC puts the search engine in the drivers seat.

Disadvantages of Search Engine Optimization:

	SEO normally takes a relative long time to market. It can take a few weeks or months for a good optimization campaign to show results.
	SEO depends on the optimization specialists ability and the competition that exists for that phrase.

Advantages of PPC :

	PPC is easy. You do not need a lot of knowledge and skills for PPC.
	PPC is direct market access- limited competition for eyeballs.
	PPC results are immediate.

Disadvantages of PPC :

	95% of the clicks are “free information seeking” only and never buy.
	Quick loss of top Placement in favor of anyone who is willing to pay more.
	PPC favors big businesses with large market budgets.
	It requires a constant and ever increasing investment in order to maintain rank.
	PPC when done by amateurs can lower the ROI.
	SEO traffic will keep coming continuously even if you don’t continue optimizing and submitting your site.
	The minute your PPC or banner advertising budget runs out, the traffic stops.

2009-05-07T21:41:00.000-07:00

What is SEO?
Search Engine Optimization (SEO) is simply a method to describe the process in which the traffic from a particular site is increased by optimizing your Web document content using keywords, or keyphrase, to make it appear on the top list of results by search engines.
In truth, SEO can be easily categorized as a marketing technique which promotes a certain site using these keywords in search engines. Simply put, the more keyword hits on your site, the more likely it will be placed on the top results of search engines - usually on the first page.
Since SEO focuses also on Internet Marketing, this method will also promote the idea of sales and brand awareness to different surfers of the World Wide Web.

Top-Line Improvements Focuses on Traffic Generation
What are “traffic generation efforts”?
In brief, traffic generation efforts are ways an online business attracts visitors to its website. They may include online efforts such as search engine optimization, pay-per-click search engines, affiliate marketing, email campaigns, and media or offline ones such as direct mail, television, radio, and public relations.
On the other hand, the business may decide to spend its money on improving its “bottom line” by concentrating efforts on website conversion strategies.
For example, if the above online business invests money in website conversion strategies to increase its sales conversion rate from 1.5 percent to 2 percent, then for the same 1,000 visitors, sales will increase from 15 to 20 – a 25 percent increase.

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Why You MUST optimize your website ?